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This web page states the following, "You will find it difficult to find another brand that compares in design, construction and most importantly price." Our analyzers viewed that the web page stated " At Opalite Caravans we guarantee our design has virtually eliminated common problems associated with traditional caravan building methods by using an extremely rigid hot dipped galvanised steel chassis, heavy duty aluminium caravan frame and flooring, full aluminium cabinetry including doors and composite cladding." The Website also said " Buy Direct from the factory and save. At Opalite we have always been unique." The website's header had Opalite Caravans as the most important search term. It is followed by opalite, Opalite Caravans Newcastle, and opalite newcastle which isn't as ranked as highly as Opalite Caravans. The next words they uses is caravans. caravans newcastle was included and could not be understood by search crawlers.